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Data Protection / EU GDPR > Data Protection / EU GDPR Training Courses > Privacy Essentials for Marketers Training Course
Privacy Essentials for Marketers Training Course

Privacy Essentials for Marketers Training Course

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SKU: 5649
  • Learn how to ensure your marketing strategy complies with marketing and data protection laws and rules with this one-day data privacy and GDPR training for marketing course.
  • Learn from anywhere – choose whether you attend our courses Live Online or in person. Find out more.
  • Our Classroom / Live Online option allows you to study your way, keeping travel and costs down to a minimum.
  • Successful completion of the course and included exam leads to the ISO 17024-certificated Privacy Essentials for Marketers (C PEM) qualification and 7 CPD/CPE points.

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Description  

Training course outline

This one-day data privacy and GDPR for marketers training course covers the following key areas:

  • The main laws and codes of conduct for marketers.
  • The privacy considerations when building and maintaining websites, applications and digital marketing campaigns. This includes the GDPR (General Data Protection Regulation), the DPA (Data Protection Act) 2018, the CCPA (California Consumer Privacy Act), the EU ePrivacy Directive and PECR (Privacy and Electronic Communications Regulations), and COPPA (Children’s Online Privacy Protection Rule).
  • These laws’ impact on marketing and your use of marketing tools, including analytics, referral programmes and list-building activities.
  • How to conduct effective market research/customer surveys and use social media and mail campaigns while maintaining GDPR compliance.
  • Ensuring your digital marketing communications are GDPR compliant, including data retention schedules and what to do about legacy contacts.
  • Details on privacy notices and processing personal data.
  • Your role in preventing and recognising breaches and incidents.

Privacy Essentials for Marketers Training Course benefits

 Expert GDPR advice

The course is delivered by an experienced privacy consultant with practical experience. You can ask questions specific to your organisation.

 Designed by experts

This training session is built on the foundations of our extensive practical experience delivering data protection support to clients.

 Learn from anywhere

Choose whether you attend live online or in-person at our NQA COVID SECURE training venue.

 C PEM Certificate

Successful completion of the course and included exam leads to the C PEM qualification.

See what our previous learners think about this course

“Camilla was engaging and knowledgeable about the course material. It was also clear that she was passionate about marketers doing privacy right.”

- Jordanne Smith, Compliance Officer

 

Who should attend this course?

The course is suitable for anyone in a marketing role, particularly digital marketers and those supporting marketing teams in privacy and legal roles.

Your Learning Path

Find out how the Privacy Essentials for Marketers Training Course will help you start or enhance your knowledge and career.

This course is an essential component of the following learning path:

Why choose IT Governance for your training needs?

  • We’re internationally recognised as the authority on the GDPR – our team introduced the world’s first certified GDPR Foundation and Practitioner training courses and the only ones that are ISO 17024-certificated.
  • We have trained more than 8,000 professionals on the GDPR.
  • Learn from anywhere – we have adjusted our delivery methods to allow you to learn from anywhere. Our Classroom / Live Online delivery option enables you to attend either in person or online.
  • Trained by industry experts – our trainers are working consultants with years of practical, hands-on experience.
  • Pass first time or train again for free – we have trained more than 17,000, people and we’re confident you’ll pass with us the first time. If you don’t, we’ll train you again for free.*
  • Choose the method that suits you – we offer classroom, instructor-led online, self-paced online, e-learning and in-house training options.
  • Access your training anywhere – all our course materials are provided as a digital copy, allowing you to access them anywhere and at any time. Documents will be made available 20 days before your course.
  • Business solutions to suit you – whether you’re a multinational wanting us to manage all your training needs or a small business wishing to boost your workforce skills, we offer a range of training solutions.

* Terms and conditions apply

Course details

What does this training course cover?

  • Relevant laws and codes of conduct (including the General Data Protection Regulation (GDPR) and DPA 2018, the CCPA, the ePrivacy Directive and PECR, and COPPA), and how they affect marketers.
  • How these laws affect your use of marketing tools, including analytics, referral programmes and building marketing lists.
  • The privacy considerations when building and maintaining websites, applications and digital marketing campaigns.
  • How to conduct effective and GDPR-compliant market research/customer surveys.
  • How to use social media and email marketing channels effectively while staying compliant.
  • Details on privacy notices.
  • How to identify the most appropriate lawful basis for processing personal data, including collecting consent and establishing a legitimate interest.
  • The information that should be included in a DPIA (data protection impact assessment) for an advertising technology programme.
  • The main privacy considerations when setting up and maintaining a preference management system.
  • Your role in preventing and recognising breaches and incidents.
  • The communication you need to provide to customers after a privacy breach.

What’s included in this course?

  • Complete course materials (digital copy provided as a PDF file).
  • The C PEM exam.
  • A certificate of attendance.

What equipment do I need?

You will need a laptop/desktop with Internet access for the duration of your course and exam.

Course duration and times

Day 1: 9:30am – 5:00pm

Course locations

  • Learn from anywhere with our instructor-led Live Online courses or Classroom / Live Online delivery options. Learn more.

Are there any prerequisites for this course?

There are no prerequisites, but taking the GDPR Foundation and/or the CCPA Foundation courses would be beneficial.

Is there any pre-reading?

There is no pre-reading.

Exams and qualifications

Certified Privacy Essentials for Marketers exam

Candidates take the ISO 17024-certificated C PEM exam set by IBITGQ
(International Board for IT Governance Qualifications). There is no extra charge for this exam.

  • Delivery method: Online

This course is equivalent to:

7

CPD points

What qualifications will I receive?

The course supports professional development, and candidates who pass the included exam are awarded the ISO 17024-certificated Certified Privacy Essentials for Marketers (C PEM) qualification by IBITGQ.

Accreditation

This course holds accreditation from IBITGQ (International Board for IT Governance Qualifications), a renowned authority in personnel certification within the field of IT governance.

As a premier personnel certification body, IBITGQ specialises in certifying individuals who demonstrate exceptional proficiency in IT governance practices.

IBITGQ maintains accreditation to the ISO/IEC 17024:2012 standard, a globally recognised benchmark for conformity assessment. Accreditation by the International Accreditation Service (IAS) further underscores the course's commitment to meeting stringent certification requirements.

ISO 17024 certification is esteemed within the industry and universally acknowledged by employers worldwide. By aligning with this standard, our course ensures that your qualifications are not only recognised but also highly valued by employers across diverse sectors.

Upon successful completion of the course, you have the opportunity to validate your professional expertise by registering your qualification on the esteemed IBITGQ/GASQ successful candidate register. This platform serves as a testament to your commitment to excellence in IT governance, setting you apart as a distinguished professional in the field.

How will I receive my exam results and certificates?

Provisional exam results will be given immediately after completing the exam. Confirmed results will be emailed to you within ten working days with your certificate.

Do I need proof of identity to take the exam?

Candidates must provide photographic ID as the invigilator may request to check it before the exam.

Can exams be retaken?

Yes, if you are unsuccessful on the first attempt, you can retake the exam for an additional fee. You can email us to schedule the retest.

Ways to learn

Learn your way with our flexible delivery methods

We want you to learn, qualify and progress, and we are committed to providing learning options for all scenarios: deadline-driven, career-orientated, company-wide or interest-led.

Instructor-led public courses

Structured learning, with clear direction and guidance from expert practitioners:

  • Focused learning
  • Delivered by expert practitioners
  • Peer support
  • In-the-moment insights

Learn more

Self-paced online learning

Learn and absorb material in a way that works for you:

  • Study at your own pace
  • Cost-effective
  • Bite-sized learning
  • Fits around you

Learn more

Unique blended learning courses

The most effective learning method for professionals:

  • Work around lifestyle challenges
  • A more manageable programme
  • Tailored, mastery-based learning
  • Better learning outcomes

Learn more

In-house and corporate training

Learning as a team and building a culture of awareness:

  • Unique to you
  • Peace of mind
  • Improve teamwork
  • Maximise your budget

Learn more

FAQs

FAQs

Are there any prerequisites? 

Who should attend this training course? 

How long is this training course?  

Does the training course provide support from a live instructor?  

How long until I receive the course confirmation details?  

Is this linked to the PECR?  

Customer Reviews

(4.50)stars out of 5
Number of reviews: 4
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1. on 22/04/2024, said:
4 stars out of 5
The course provided a wealth of information, covering the basics of data protection but through the lens of how it can be applied while working in marketing. This is my first role in this field, and I found it beneficial to be able to ask questions throughout the session as a beginner. Areas for improvement would be to have more explanation as to the differences between B2B and B2C marketing, and I would have liked to have known the answers to the exam as well to identify where I went wrong. Overall, the course was engaging and informative and I would highly recommend.
2. on 21/02/2023, said:
5 stars out of 5
It gives you all you need to know to keep your data secure. You learn lots about all the different types of data privacy and all the easy mistakes that can be made. The good thing about this course is that I came out of it with a list of tasks i can bring back to my business to implement and improve our privacy.
3. on 13/09/2021, said:
4 stars out of 5
Simple booking process with course materials received in plenty of time - the course met with my expectations and objectives and the trainer managed to include plenty of industry specific relevance and references throughout delivery - an immersive and interesting training experience
4. on 02/07/2021, said:
5 stars out of 5
Great course for anyone in marketing looking to understand the impact of the GDPR on their role and marketing processes. Andrew was a great trainer who made all of the course material easy to understand and help me pass the exam.
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