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  • Learn how to ensure your marketing strategy takes appropriate account of marketing and data protection laws and rules with this one-day data privacy and GDPR training for marketing course.
  • Learn from anywhere – choose whether you attend our courses Live Online or in person. Find out more.
  • Our Classroom / Live Online option allows you to study your way, keeping travel and costs down to a minimum.
  • Successful completion of the course and included exam leads to the ISO 17024-certificated Privacy Essentials for Marketers (C PEM) qualification and 7 CPD/CPE points.
595.0000
Privacy Essentials for Marketers Training Course

Privacy Essentials for Marketers Training Course


SKU: 5649
  • Learn how to ensure your marketing strategy takes appropriate account of marketing and data protection laws and rules with this one-day data privacy and GDPR training for marketing course.
  • Learn from anywhere – choose whether you attend our courses Live Online or in person. Find out more.
  • Our Classroom / Live Online option allows you to study your way, keeping travel and costs down to a minimum.
  • Successful completion of the course and included exam leads to the ISO 17024-certificated Privacy Essentials for Marketers (C PEM) qualification and 7 CPD/CPE points.
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Description  

Training course outline

This one-day data privacy and GDPR for marketers training course covers the following key areas:

  • The main laws and codes of conduct for marketers.
  • The privacy considerations when building and maintaining websites, applications and digital marketing campaigns (including the GDPR (General Data Protection Regulation), the DPA (Data Protection Act) 2018, the CCPA (California Consumer Privacy Act), the EU ePrivacy Directive and PECR (Privacy and Electronic Communications Regulations), and COPPA (Children’s Online Privacy Protection Rule).
  • These laws’ impact on marketing and your use of marketing tools, including analytics, referral programmes and list-building activities.
  • How to conduct effective market research/customer surveys, and use social media and email marketing while maintaining GDPR compliance.
  • Ensuring your digital marketing communications are GDPR compliant, including data retention schedules and what to do about legacy contacts.
  • Details on privacy notices and processing personal data.
  • Your role in preventing and recognising breaches and incidents.

Privacy Essentials for Marketers Training Course benefits

 Delivered by professionals

This course is delivered by Camilla Winlo, the Director of Consultancy Services at IT Governance’s sister company DQM GRC with 15 years’ experience in marketing.

 Designed by experts

This training session is built on the foundations of our extensive practical experience delivering data protection support to clients.

 Learn from anywhere

Choose whether you attend live online or in person at our NQA COVID SECURE training venue.

 C PEM Certificate

Successful completion of the course and included exam leads to the C PEM qualification.


Who should attend this course?

The course is suitable for anyone in a marketing role, particularly digital marketers, as well as those supporting marketers in privacy and legal roles.


Why choose IT Governance for your training needs?

  • We’re internationally recognised as the authority on the GDPR – our team introduced the world’s first certified GDPR Foundation and Practitioner training courses and the only ones that are ISO 17024-certificated.
  • We have trained more than 8,000 professionals on the GDPR.
  • Learn from anywhere – as a company that fully embraces flexible and remote working, we have adjusted our delivery methods to allow you to learn from anywhere. Our Classroom / Live Online delivery option enables you to attend either in person or online.
  • Trained by industry experts – our trainers are working consultants with years of practical, hands-on experience.
  • Pass first time or train again for free – we have trained more than 17,000 people and we’re confident you’ll pass with us first time. If you don’t, we’ll train you again for free.*
  • Choose the method that suits you – we offer classroom, instructor-led online, self-paced online, e-learning and in-house training options.
  • Access your training anywhere – all our course materials are provided as a digital copy, allowing you to access them anywhere and at any time. Documents will be made available 20 days before your course.
  • Business solutions to suit you – whether you’re a multinational wanting us to manage all your training needs or a small business wishing to boost your workforce skills, we offer a range of training solutions.

* Terms and conditions apply

Course details

What does this training course over?

  • Relevant laws and codes of conduct (including the General Data Protection Regulation (GDPR) and DPA 2018, the CCPA, the ePrivacy Directive and PECR, and COPPA), and how they affect marketers.
  • How these laws affect your use of marketing tools, including analytics, referral programmes and building marketing lists.
  • The privacy considerations when building and maintaining websites, applications and digital marketing campaigns.
  • How to conduct effective and GDPR-compliant market research/customer surveys.
  • How to use social media and email marketing channels effectively while staying compliant.
  • Details on privacy notices.
  • How to identify the most appropriate lawful basis for processing personal data, including collecting consent and establishing a legitimate interest.
  • The information that should be included in a DPIA (data protection impact assessment) for an advertising technology programme.
  • The main privacy considerations when setting up and maintaining a preference management system.
  • Your role in preventing and recognising breaches and incidents.
  • The communication you need to provide to customers after a privacy breach.

What’s included in this course?

  • Full course materials (digital copy provided as a PDF file).
  • The C PEM exam.
  • A certificate of attendance.

What equipment do I need?

You will need a laptop/desktop with Internet access for the duration of your course and exam.


Course duration and times

Day 1: 9:30am – 5:00pm


Course locations

  • Learn from anywhere with our instructor-led Live Online courses, or Classroom / Live Online delivery options. Learn more.

Are there any prerequisites for this course?

There are no prerequisites, but taking the GDPR Foundation and/or the CCPA Foundation courses would be beneficial.


Is there any pre-reading?

There is no pre-readining.


About the trainer - Camilla Winlo

Camilla Winlo is the Director of Consultancy Services at IT Governance’s sister company DQM GRC. She has almost a decade of experience of commercialising regulatory change, including as part of the leadership team developing and launching three new financial services businesses. Before her career in data protection/privacy, Camilla was a senior marketing professional. Her 15 years’ experience in marketing ranges from delivering global marketing projects at PwC to being part of the leadership team in a family-run business.

Exams and qualifications

Certified Privacy Essentials for Marketers exam exam

Candidates take the ISO 17024-certificated C PEM exam set by IBITGQ
(International Board for IT Governance Qualifications). There is no extra charge for this exam.

  • Delivery method: Online

This course is equivalent to:

7

CPD points


What qualifications will I receive?

The course supports professional development, and candidates who pass the included exam are awarded the ISO 17024-certificated Certified Privacy Essentials for Marketers (C PEM) qualification by IBITGQ.


Accreditation

This course is accredited by IBITGQ. You can demonstrate your professional and practical knowledge and expertise by registering your qualification on the IBITGQ/GASQ successful candidate register.


How will I receive my exam results and certificates?

Provisional exam results will be given immediately after completing the exam. Confirmed results will be emailed to you within ten working days with your certificate.


Do I need proof of identity to take the exam?

Candidates must provide a form of photographic ID as the invigilator may request to check it before the exam.


Can exams be retaken?

Yes, if you are unsuccessful on the first attempt, you can retake the exam for an additional fee. You can email us to schedule the retest.

Ways to learn

Learn from anywhere with our range of instructor-led courses

Wherever you are in the world, you can now attend an IT Governance online course, and get the full benefit of a classroom session.

To make your life as easy as possible, we offer 3 ways to attend an instructor-led course:

Classroom

Our instructor-led courses are hosted at professional training centres located in major cities across the UK.

Learn more

Live Online

Our instructor-led Live Online courses are hosted and delivered live by one of our expert trainers.

Learn more

Learn from anywhere

Our instructor-led Classroom / Live Online courses give you the flexibility of attending a classroom course, either in person or by joining the classroom course online.

Learn more


The benefits of learning from anywhere

  • Choosing an online option means you save on travel, parking, hotels and other fees.
  • Learn and obtain a professional certification from the comfort of your home.
  • Our courses use the latest conferencing technology that is compatible with all devices.
  • Our trainers focus on maximising audience participation and getting the most out of our online attendees.
  • All trainers have been hand-picked for their technical and practical expertise.
  • You have full control over your course booking, meaning you can edit delegate details, course dates and any special requirements.
  • Our Classroom / Live Online courses give you the full experience of a classroom course, whether you attend in person or to join the classroom online from your home or office.

Find out more about the benefits of learning from anywhere

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