Privacy Essentials for Marketers Training Course

Training course outline

This one-day data privacy and GDPR for marketers training course covers the following key areas:

• The main laws and codes of conduct for marketers.
• The privacy considerations when building and maintaining websites, applications and digital marketing campaigns. This includes the GDPR (General Data Protection Regulation), the DPA (Data Protection Act) 2018, the CCPA (California Consumer Privacy Act), the EU ePrivacy Directive and PECR (Privacy and Electronic Communications Regulations), and COPPA (Children’s Online Privacy Protection Rule).
• These laws’ impact on marketing and your use of marketing tools, including analytics, referral programmes and list-building activities.
• How to conduct effective market research/customer surveys and use social media and mail campaigns while maintaining GDPR compliance.
• Ensuring your digital marketing communications are GDPR compliant, including data retention schedules and what to do about legacy contacts.
• Details on privacy notices and processing personal data.
• Your role in preventing and recognising breaches and incidents.

Privacy Essentials for Marketers Training Course benefits

See what our previous learners think about this course

“Camilla was engaging and knowledgeable about the course material. It was also clear that she was passionate about marketers doing privacy right.”

- Jordanne Smith, Compliance Officer

 

Who should attend this course?

The course is suitable for anyone in a marketing role, particularly digital marketers and those supporting marketing teams in privacy and legal roles.

Your Learning Path

Find out how the Privacy Essentials for Marketers Training Course will help you start or enhance your knowledge and career.

This course is an essential component of the following learning path:

• GDPR / Data Privacy roles

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Why choose IT Governance for your training needs?

• We’re internationally recognised as the authority on the GDPR – our team introduced the world’s first certified GDPR Foundation and Practitioner training courses and the only ones that are ISO 17024-certificated.
• We have trained more than 8,000 professionals on the GDPR.
• Learn from anywhere – we have adjusted our delivery methods to allow you to learn from anywhere. Our Classroom / Live Online delivery option enables you to attend either in person or online.
• Trained by industry experts – our trainers are working consultants with years of practical, hands-on experience.
• Pass first time or train again for free – we have trained more than 17,000, people and we’re confident you’ll pass with us the first time. If you don’t, we’ll train you again for free.*
• Choose the method that suits you – we offer classroom, instructor-led online, self-paced online, e-learning and in-house training options.
• Access your training anywhere – all our course materials are provided as a digital copy, allowing you to access them anywhere and at any time. Documents will be made available 20 days before your course.
• Business solutions to suit you – whether you’re a multinational wanting us to manage all your training needs or a small business wishing to boost your workforce skills, we offer a range of training solutions.

* Terms and conditions apply