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Exploiting IT for Business Benefit

Exploiting IT for Business Benefit

SKU: 2327
Authors: Bob Hughes
Publishers: BCS
Format: Softcover
ISBN13: 9781902505923
ISBN10: 1902505921
Pages: 204
Published: 01 Oct 2008
Availability: In Stock

An introduction to aligning IT with business goals.

Price: £26.99

Description

Bridge the gap between business and IT to deliver business objectives

New technologies are revolutionising the way products and services are delivered and consumed, changing our expectations of IT, and transforming traditional business models. Understanding the business implications of IT system development and deployment is therefore key to ensuring IT practitioners are equipped to help deliver business objectives.

Exploiting IT for Business Benefit provides a highly-readable introduction to the subject, making it perfect for the busy IT and business practitioner. Among the key areas covered are:

  • Cost/benefit and risk analysis
  • Business-driven system design
  • Integration and implementation
  • Programme Management
  • Enterprise Resource Planning (ERP)
  • The Internet and business opportunity
  • B2B and B2C
  • Customer Relationship Management.

Commercial success is increasingly reliant on information and communications technology. Exploiting IT for Business Benefit is intended for business managers and IT professionals keen to learn more about how IT can lead to greater business benefit, such as improved efficiencies, greater cost savings.

Click to expand full contents »

  1. The Internet, the Web and Business Opportunity
  2. Using the Internet to Generate Competitive Advantage
  3. The Value Chain and the Internet
  4. The Business and Technological Environment
  5. Customer Relationship Management
  6. Enterprise Resource Planning Systems
  7. From Ebusiness Strategy to Implementation

About the author

Bob Hughes is principal lecturer at the School of Computing, Mathematical and Information Sciences at the University of Brighton. He is chair of the ISEB Project Management Examination Panel and has carried out research and training projects for organisations including Cable & Wireless, Ericsson, Royal & Sun Alliance and Unilever.

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