Ely, England, 20 March 2012 – In May, an EU Privacy and Electronic Communications Directive will come into force, containing the ‘Cookies Law’. The Cookies Law requires all UK websites to provide visitors with a mechanism for giving informed consent to the installation of cookies in their browsers – before installing them. The opt-out clauses in the privacy policies on most websites will no longer be adequate.
IT Governance Ltd, the global leader for information security and compliance solutions, has launched a Cookies Audit Service which is designed to provide quick and cost effective solution for compliance with the Cookies Law. The service identifies the cookies that your site downloads onto visiting computers and provides specific guidance as to the steps that you should consider in order to meet the compliance requirements.
Internet Advertising Bureau Head of Regulation, Nick Stringer said for The Marketer magazine: “The new law affects every organisation doing business online, big or small, so it goes beyond advertising and potentially affects the basic architecture of the internet, which is powered by data.”
The Advertising Association’s regulatory Affairs Manager William Bloomfield, was quoted by The Marketer, saying, “What every marketer must do is acknowledge that they have to do something.”
Alan Calder, CEO of IT Governance, says, “It is understandable that the new Cookies Law causes worry for many organisations who suddenly don’t understand what is required from them and what exactly they need to do in order to comply.”
“The senior management, including Head of Marketing, Head of Sales and other similar roles, who use the information gathered by the cookies, are rarely technically minded people. We have designed an innovative and timely service to help these professionals take the pain out of compliance and deal with this regulation quickly. The sooner they meet the requirements, the sooner they’ll be able concentrate on the essential things for their business, without worrying about damaged reputation and fines.” concludes Calder.
The Information Commissioner’s Office (ICO) enforces compliance with the PECR and the maximum fine, after 26 May 2012, will be £500k.
The Cookies Audit Service allows organisations to ensure that they are taking the necessary steps to ensure compliance with the regulations for less than £1,000. This offer is valid for bookings made in March 2012.
The service includes:
- Identifying All the cookies your site installs,
- How long they are set to survive;
- Whether they are first or third party cookies, and what they are really for;
- Whether or not any of them fall within the definition of a cookie that is ‘strictly necessary’ for the service requested by the website user;
- How intrusive the cookies are,
- How secure the cookies are (unsecure cookies can be used by attackers to intercept information), and
- What steps should be considered, for each cookie, to comply with the requirements of the PECR
Further information about the Cookies Audit Service is available from www.itgovernance.co.uk/products/3805.
You can also e-mail us at firstname.lastname@example.org or telephone + 44 845 070 1750 to find out more, free of obligation.