How do you use social media in your organisation?
Do you use social media as part of your marketing strategy?
How do you ensure you are getting the best response from your efforts in social media? Are you even aware of the do’s and don’ts? And if you aren’t, are your staff?
Facebook, LinkedIn, Twitter, Blogging, Instant Messaging … the list goes on, how does it play a part in your organisation and are you aware of how it is being used?
Given the turmoil caused by social media sites in recent months surely organisations have prepared themselves against any shortcomings.
Creating awareness is what this blog is all about. Creating awareness and providing services that can help is what IT Governance is all about. In this blog I am combining the two by discussing the Social Media Governance Toolkit.
Social Media is rapidly receiving negative press, and it doesn’t have to, if only it was used properly and sensibly.
Privately – you may think you can say what you want, but that is not the case. If you are linked to your job, Alexandra Thurman works at IT Governance Ltd, via your social networking page, you have to be conscious about how your behavior might reflect on the company you work for.
If you are like me (mouth engages before the brain) then social networking does require some thought – especially when you consider how things can be misinterpreted, sarcasm, irony, etc – and it probably isn’t a good tool to use too regularly.
In recent events, high profile cases have drawn particular attention to the misuse of social media. Do we, as employers or employees, think of the implications that lay beneath our retweets or status posts?
Firstly, make yourself aware of the legal requirements of using social media during office hours and representing the company you work for. If this seems like an endless and sole-destroying task, work backwards – think of ways that are obvious to you to be deemed damaging and then, simply, think. Count the times that you published a controversial blog, or retweeted a news story, or updated your private account status during office hours.
Secondly, think of those third-party individuals or companies your organisation uses to outsource PR work, blogging, event and marketing collateral.
Within the Social Media Toolkit you are provided with social media policy, guidelines on branding and styles; blogging, Facebook, Linkedin, etc. etiquette procedures, as well as proposal records for management. If you have an information security management system, this toolkit can be integrated into the relevant specifications with prewritten privacy procedures, controls against malware, etc. Even if you don’t have an information security management system it complies with the information security requirements of ISO27001 through the means of social media.
Visit our website here to take a free demo of this Social Media Governance Toolkit https://www.itgovernance.co.uk/products/2974