Facebook, LinkedIn, MySpace, Twitter & YouTube – these are the world’s most popular sites for people to share information, socialise and just hang out together, electronically.
Blogging, Instant Messaging and Skype all play a significant role in enabling people to keep in touch with one another, wherever they are in the world. Collectively, sites and Internet services like these are known as social media. They are part of a wider revolution in how the Web works, and this revolution is often called Web 2.0.
What individuals do at home, they would like to do at work. But how should organisations regulate and manage the use, by their staff, of social media during work hours? And what sort of risks do organisations face, in terms of potential data loss, unregulated communication of confidential information, and work time? Answering these questions – assessing and controlling the new risks associated with the use of social media – is just part of the challenge faced by organisations.
|While any organisation can develop a coherent set of policies and guidelines from its own experience, and by drawing on the wide range of information available on the Internet, a more straightforward approach is to use the Social Media Governance Toolkit.
The social media governance toolkit contains templates for creating a social media strategy, allocating roles and responsibilities and identifying risks. More importantly, it contains a full set of policies, procedures and guidelines for the use of social media, drawing on and consolidating all the latest best practice from around the world.
The documents in this Social Media Governance Toolkit fall into three groups:
- Documents for creating a social media governance framework, including a comprehensive social media policy that draws on established best practice and can be adapted for almost any circumstances, plus roles & responsibilities, communications & training, and metrics & monitoring;
- Documents that help embed crucial controls around social media, including an acceptable use agreement, template for legal guidance, branding & corporate style guide;
- Operational Guidelines that set out best practice for social media activity, including guidelines for internet postings, blogging, Facebook, LinkedIn, Twitter and YouTube.
Improve Social Media Effectiveness while reducing risk!