The latest revision to one of ITGP’s bestselling titles, Selling Information Security to the Board, is now available to download.
Persuading the board to invest in information security measures requires sales skills. Many information security professionals are scientific and technical specialists; and yet they need to get the message across to people whose primary interests lie elsewhere, in turnover and overall performance. In other words, they need to develop sales and marketing skills.
This book will help you:
- Understand basic sales techniques
- Understand how to present yourself
- Find out how to earn management’s trust
- Learn how to craft a successful proposal
Gain the essential sales skills to persuade senior management to commit money and resources to your information security initiative with this persuasive guide.