One third of firms have banned social media sites such as Facebook and Twitter at work because of fears of suffering a data breach.
Security firm Clearswift conducted the report on UK companies this year , showing that over half of all managers (53%) now identify social media as an area of concern within their business.
Detrimental data breaches suffered this year (such as Sony and Epsilon) have made other UK companies nervous about their own security.
When restricting employees with social media, it is very easy to take a heavy handed approach. Manager of Stonesoft, Ash Patel, warned that strict policies were necessary to protect confidential company information, but it is important not to demoralise staff using such a tough approach. There is a very thin line between the two.
However, cracking down on social media can also have a negative effect to how an organisation works and operates. Many businesses use social media to ‘speak’ to their customers, so clamping down on how you use social media in the workplace can have an adverse effect.
It is important to govern social media in the approproate way. The Social Media Governance Toolkit contains a comprehensive suite of documents and templates that will help you develop, implement, monitor and improve social media activities across your organisation. It will help you identify appropriate objectives, assign roles and responsibilities and reduce risks, whilst integrating social media into marketing, communication and positioning strategies.