Manage business transformation effectively with this how to guide

Businesses must constantly change and adapt to maintain their competitive advantage. Often though, the process of implementing change is a difficult one and that affects productivity and profitability.

Managing Business Transformation will show you how to understand, plan, prepare, implement and embed change within your organization. Written by business transformation expert Melanie Franklin this book uses draws on Melanie’s own experiences and real life examples to help you understand how to best facilitate change.

Managing Business Transformation: A Practical Guide Managing Business Transformation: A Practical Guide


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The book will enable you to:

  • Understand change – how to define clear goals and quantify the benefits.
  • Plan and prepare for change – how to create a change plan, communicate it and manage the impact of change.
  • Implement change – how to build an effective change team and obtain the buy-in of your staff.
  • Embed the change – how to return to the new ‘business as usual’.

Ensure you meet your objectives with effective business transformation.

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