Not heard of the term ‘cyberslackers’ before? No, neither had I. Apparently it’s the new phrase that refers to employees who use their company’s internet and e-mail for personal use during working hours.
OK, let’s be honest here. We’ve all probably had the slip of the mouse button and accidentally gone on to Facebook, or unintentionally opened up our emails to see if a friend has replied to that all important question, but does that really qualify us to be branded as a ‘cyberslacker’? The answer is no. (I hope!)
What’s it worth to you?
Cyberslackers are those employees out there where their work output is reduced because of the time they waste surfing the Internet, logging on to social media sites and giving lengthy updates of their life to friends via email. A recent survey revealed that “half of IT managers estimate that employees spend at least one hour a day surfing the Internet for personal use, while two thirds think staff spend as much as an hour a day sending personal emails”. A study revealed that “if 1,000 workers each spent an hour a day on the internet, that would cost an average company about $35m a year”. Costly, huh?
So, what can you do to try and turn your cyberslackers into a cyberskilled workforce? Well, you can of course use filtering software, and check each employees’ computer history, but such monitoring can deem you as the enemy. A lack of trust within the workplace will inevitably cause friction and bad relationships to develop. According to the BBC, stress and intimidation are also known outcomes of closely monitoring your employees.
Social media, as we’ve found out, can be a dangerous distraction for many employees, so how can you turn this into a good thing?
Well, we’ve put together an ITG Social Media Governance toolkit which will turn social media into a a critical part of how employees speak to customers, partners and stakeholders. The toolkit will help organisations create an effective governance structure around their social media activities, whilst creating a a ‘joined-up approach’ that is aligned with the objectives and risk appetite of the business – a governance approach.
Improve Social Media Effectiveness Whilst Reducing Risk
The templates and guidance in this toolkit should help an organisation create an appropriate social media governance framework. It will help organisations identify appropriate social media objectives, as well as assign roles and responsibilities. It contains a full set of policies and procedures that help organisations implement appropriate acceptable use frameworks, reduce risk from the corporate use of social media while helping them integrate social media into their marketing, communication and positioning strategies.