“Organisations that don’t allow staff access to social networking websites risk alienating the next generation of workers”
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Research from Hyphen indicates that almost half of those under 25 would not join a company with strict social media policies. The report highlights the fact that young workers starting out on the career ladder have high expectations regarding technology and social media, 60% of which recognise social networking sites such as Linkedin improve their effectiveness.
Some managers believe that staff waste their time on social media sites such as Facebook and Twitter, and view it as a dangerous distraction. However, the Hyphen report contradicts this popular belief, concluding that over half of all those polled who have access to social media at work, said that they spend less than 10 minutes per day on it for their personal use, and 1/3 saying they spend no at all time during work hours.
In fact, social media could be an effective marketing channel for your business. Many companies now have an online presence on social media websites, allowing them to connect with their customers more easily whilst increasing brand awareness.
There does however need to be a policy, to ensure that your employees know the boundaries. The ITG Social Media Governance toolkit helps organisations create an effective governance structure around their social media activities. Social media is, for many organisations, a critical part of how they speak to customers, partners and stakeholders; for others, social media is a dangerous distraction.
|Social Media Governance Toolkit