Facebook set to float at $100 billion. Are you embracing the power of social media?

It’s a huge week for Facebook. The social network giant is set to float on the Nasdaq stock market with a potential valuation of $100 billion.

Facebook has been gearing up for floatation by looking at increasing their revenue generating streams in recent weeks with the purchase of Instagram, the launch of their own App Center and the trial of ‘paid for posts’ in New Zealand. Facebook lead the way in social media, yet they are well aware that there is work to be done to adapt to the rise of the Smartphone and the competition posed from rivals Google and Apple.

However Facebook adapt to these challenges there is one certain fact: Businesses need to embrace and harness the power of Social Media, as it isn’t going to go away.


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The ITG Social Media Governance toolkit helps organizations create an effective governance structure around their social media activities.

The ITG Social Media Governance Toolkit contains a comprehensive suite of documents and templates that will help you develop, implement, monitor and improve social media activities across your organization.

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Working the Crowd: Social Media Marketing for Business is a perfect companion piece to the Social Media Toolkit. This fantastic read covers all aspects of social media including the legal and branding implications. Read more >>>