A recent survey, by Deloitte, of 1,700 private and public company executives, reveals that despite the increasing popularity of social media tools like Facebook and Twitter, most companies are still struggling with how to manage their social media risks.
- 84 percent agreed that that every company should have policies in place to address social media risks
- Just 35 percent of the group said their company actually has a policy in place
- A third of those reported that their firm doesn’t have a policy, and the remaining 32 percent said they didn’t know.
One reason organisations struggle to manage their social media risks is because of a lack of understanding as to where responsibility lies. Do social media risks fall into the realm of the legal department, marketing, compliance/risk managers or human resources?
A joined-up ‘governance’ approach
Dealing effectively with social media requires a joined-up approach that is aligned with the objectives and risk appetite of the business – a governance approach.
The ITG Social Media Governance toolkit helps organisations create an effective governance structure around their social media activities. Social media is, for many organisations, a critical part of how they speak to customers, partners and stakeholders; for others, social media are a dangerous distraction.
Improve Social Media Effectiveness while reducing risk
|Social Media Governance Toolkit
The templates and guidance in this toolkit should help an organisation create an appropriate social media governance framework. It will help organisations identify appropriate social media objectives, as well as assign roles and responsibilities. It contains a full set of policies and procedures that help organisations implement appropriate acceptable use frameworks, reduce risk from the corporate use of social media while helping them integrate social media into their marketing, communication and positioning strategies.
Comprehensive Suite of Documents and Tools for Social Media Governance
The ITG Social Media Governance Toolkit contains a comprehensive suite of documents and templates that will help you develop, implement, monitor and improve social media activities across your organisation.
The documents in this Social Media Governance Toolkit fall into three groups:
- Documents for creating a social media governance framework, including a comprehensive social media policy that draws on established best practice and can be adapted for almost any circumstances, plus roles & responsibilities, communications & training, and metrics & monitoring
- Documents that help embed crucial controls around social media, including an acceptable use agreement, template for legal guidance, branding & corporate style guide
- Operational Guidelines that set out best practice for social media activity, including guidelines for internet postings, blogging, Facebook, LinkedIn, Twitter and YouTube.
Manage Social Media in your organisation