In order to succeed in the modern world it is necessary for organisations to stand out. Bold describes how 14 organisations, including Virgin Galactic, Innocent, O2, Air Asia and Burberry, have gone building their brands by being bold in thought, execution and in measuring their success.
Each of the stories in Bold is told by the executives involved. The book reveals what the common aspects are that all these organisations share and that you can take away employ in your organisation in order to be bold and win.
||Bold: How to be brave in business and win (eBook)
by Shaun Smith and Andy Milligan
Buy this book to build a successful brand and to hear the stories of how some well-known organisations have delivered authentic experiences and turned their customers into brand advocates.
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