You are one of two people when it comes to social media in the work place; either you think it is the greatest thing since sliced bread, or you see it as the bane of your life.
If you feel the latter, then you are lacking an effective and fair governance structure around social media in the work place. A social media policy can help you develop, implement, monitor and improve social media activities across your organisation.
So what are the benefits of having such a policy?
- You will attract a wider selection of people to work for you. Research from Hyphen indicates that almost half of those under 25 would not join a company with strict social media policies (Source: Support World Magazine).
- It’s a great way to talk to your customers. Sites such as Twitter and Facebook allow you to connect with your customers in real-time and to quickly share information such as products and services. It gives you the chance to gather “real-time market intelligence and feedback, and build relationships with customers, partners and influential people”. Source: Twitter
- Promotes your brand. With over 845 million monthly active users (Dec 2011) on Facebook, and 100 million active users on Twitter, social media gives you the chance to build a strong following, promoting your brand and making yourselves known.
- Reach out to a wider audience. Social media is now another channel to reach people. Either through friend recommendations (likes, retweets) or by joining the same group such as on Linkedin, social media is an unconventional approach to uniting company and customer.
- Employees know their boundaries. A social media policy will ensure that employees know the rules surrounding this medium. Clear guidelines will make sure that both parties (management and staff) are aware of boundaries. Questions such as: how much time can they spend on it, what can they talk about and who they can talk to will all be answered.
This is a fair way of dealing with social media in the work place, but in a positive and productive manner.
Let’s face it, social media is one of the busiest and influential channels out there at the moment and you’d be a fool to ignore it. Take a fair and reasonable approach towards social media with the Social Media Governance Toolkit. This useful tool will help you create a social media strategy, whilst managing the risks and monitoring the outcomes.
Dealing effectively with social media requires a joined-up approach that is aligned with the objectives and risk appetite of the business – a governance approach.