Tangible Strategies and Intangible Results

Managing and Measuring Intellectual Property, Intellectual Capital and Other Critical Sources of Value.

This book teaches the reader how their organisation can go about managing and realising the value in their intangible assets. These intangible assets are intellectual property (brands, patents) & intellectual capital. Other intangible assets are information based assets.

This book explains how approaches such as the Balance Scorecard, amongst others, can be used to realise maximum advantage from their intangible assets. Case studies of how these approaches have been used are included in these books. These case studies are real world examples from companies like Amazon, eBay and many others.

Key Features:

• Teaches the reader how to their organisation can go about managing and realising the value in their intangible assets.
• The author details various approaches or frameworks which can be used to realise this value.
• Case studies in this book allow the reader to see how the approaches in the book were utilised to great effect.

Author: John Berry
Publisher: Mcgraw-Hill Osborne
ISBN 10: 0071412867
ISBN 13: 9780071412865
Pages: 325
Format: Hard Cover
Published Date: 1 January 2005
Availability: Ex Stock

Understand how to manage and realise the value in your organisation's intangible assets using this book. Order today!

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