Good Commercial Reasons for a Business to go Green

THE BUSINESS VIEW

Few organisations or business people have the time or resources to invest in researching the issues or finding their own solution to the questions posed by either side of the green debate.

Irrespective of one's position on these issues, there are a number of good, commercial reasons for businesses to consider embracing many elements of the Green Agenda:

Bottom-line benefits: there are significant savings to be achieved from reductions in energy use, and these can directly improve the bottom-line;
Protecting or improving the top line: sales may have to be protected and can potentially be increased by applying a 'green' label to products and services;
Environmental activism has a role to play in corporate social responsibility agendas;
There is a growing range of environmental legal/regulatory requirements to which organisations must conform.

For a in-depth analysis of the bottom line benefits of going green, buy Green IT - Reality, Benefits & Best Practices. The report provides:

A clear description of both sides of the Green IT agenda including a summary of international activity;
A summary of the emerging global legal/regulatory initiatives;
A discussion of the corporate social responsibility issues;
A workable description of the core ‘Green IT’ definitions and what they mean within a business environment (complete with a glossary of Green IT terms);
Real guidance on reducing costs and improving energy efficiency in the data centre;
Best-practice for using IT to make business savings in other areas;
A description of best practice in implementing a green IT agenda.

ISO 14001, which is used by organisations all over the world, is also deployed as part of a Green IT initiative.

Green IT in Practice is a practical book to help managers navigate a little more easily through the mass of information surrounding Green IT.

Green IT in Practice contains a variety of ideas for establishing and formalising a Green IT programme within an organisation. The experience of the John Lewis Partnership’s Green IT programme during 2007 and the first half of 2008 is discussed in detail and is a core element.

Endorsed by Global Action Plan and Written by Gary Hird, Technical Strategy Manager for the John Lewis Partnership, who has responsibility for progressing Green IT initiatives for John Lewis and Waitrose, and endorsed by Trewin Restorick, Director of the environmental charity Global Action Plan, this key book exudes tried and tested helpful advice, techniques and examples.

Chapters cover the link between general Corporate Social Responsibility and Green IT, how to go about constructing appropriate policies and metrics, and thoughts on how to engage with employees and suppliers.

Individual case studies on key Green IT initiatives are then discussed in turn, before the book ends with a chapter considering how IT can begin to enable carbon footprint reduction in the organisation as a whole.

Order this practical guide to Green IT initiatives today.